About Bake Group

Bake Group is an Australian-owned baking and cake decorating business, home to a growing family of brands including **SPRINKS, Papyrus & Co, Coo Kie, Cake & Candle and Bake Print**.

Based in Brisbane, Australia, we design, source, develop and distribute an extensive range of baking, cake decorating and celebration products. From sprinkles and decorating essentials to candles, cake toppers, paperware and innovative new product concepts, our focus is on creating products that are commercially successful, beautifully presented and relevant to today's consumer.

An Established Wholesale Business

Wholesale is at the heart of Bake Group. We supply a diverse network of more than **650 wholesale customers**, ranging from independent cake decorating and specialty retailers through to major national retail groups and online marketplaces.

Our long-standing customer relationships are supported by a broad product portfolio, reliable distribution, responsive service and an ongoing program of new product development.

Brands Built for the Baking & Celebration Market

Our portfolio is led by **SPRINKS**, supported by **Papyrus & Co, Coo Kie, Cake & Candle and Bake Print**. Together, these brands allow Bake Group to participate across multiple categories within the baking, cake decorating and celebration market.

With more than **1,000 products** across our portfolio, our range includes sprinkles, edible decorations, baking and decorating tools, cake toppers, candles, cutters, paperware, packaging and other celebration essentials.

Product development is a key strength of the business. Our team closely follows emerging colours, styles and consumer trends, allowing us to develop and bring new ranges to market quickly.

From Concept to Customer

Bake Group combines **product design, development, sourcing, manufacturing, branding, wholesale distribution and direct-to-consumer retail** within one business.

This integrated model gives us greater control over product development, presentation, pricing and speed to market. It also enables us to develop exclusive and bespoke ranges for key retail partners.

Our Brisbane distribution operation supports customers throughout Australia and international markets, while our digital and marketplace channels provide additional avenues for continued growth.

Built in Brisbane, Designed to Grow

Bake Group has grown from a family business into an established multi-brand operation with the infrastructure, supplier relationships, product development capability and distribution network required to operate at scale.

While the business has grown considerably, we have retained the agility of an owner-led company. We can identify an opportunity, develop a product and respond to changing market trends without the lengthy processes often associated with larger organisations.

That combination of **established brands, a broad customer base, extensive product IP, scalable infrastructure and an active product development pipeline** provides Bake Group with a strong platform for its next stage of growth.

Creating More Reasons to Celebrate

At its heart, Bake Group is about making celebrations more creative, colourful and memorable.

Whether it is a home baker decorating a birthday cake, a professional creating something extraordinary, or a retailer looking for the next product their customers will love, our goal is simple: 

** to create great products that make celebrating easier, more creative and more fun. **